Tuesday, March 22, 2016

Preparing for Plein Air

It is spring and thoughts quickly turn to escaping the studio, playing outside, allergies, and plein air painting.  Well, that is an example of my thoughts, anyway.  First stop is the drug store for my spring allergy meds and sunscreen and then, I start planning my plein air adventures and prepping my equipment for trekking out to that perfect place that will make a beautiful painting.  

I would note that the perfect place could be ANY place that inspires you.  I often paint from the back of my SUV because the tailgate raises and creates a nice sunblock and table space for supplies.  But there are times when the perfect place may be on a sidewalk, on a boulder, a grassy knoll, a beach, or in a forest.  You need to be prepared.  Fortunately, it is not complicated or expensive to get started.

My first plein air pochade box was a cigar box mounted to a tripod.  Pochade is a French term for pocket and refers to a small box for capturing the colors and atmosphere of a scene.  My old cigar box was actually quite perfect for small paintings.  It would hold a 5x7 or 6x8 size perfectly inside the lid. It could hold an 8x10 canvas too if it was not too windy.

 I spent about $17 for a tripod mount from Amazon and found an old lightweight tripod in a second hand store.  I went to the art store and got some palette paper (you could probably use wax paper instead of palette paper) and 1/4 inch thick foam core.    Anyway,  cut the foam core to fit inside the cigar box then, wrap it with the palette paper.  Place small tubes of paint or pastels in the bottom of the box and place the foam core palette on top and "Voila!"  You have a perfect little lightweight plein air pochade for under $30.  You could use this for pastels, acrylic or (in my case) oils.  FYI, a typical pochade  setup is $200-$400.

I quickly outgrew my cigar box pochade because I like to paint on bigger canvas.  But I still use it occasionally for small quick projects and demos.

There is more to consider when gearing up for a plein air adventure.  I like to be out for most of a day when I go and need to be prepared.  I bring water!  Staying hydrated is VERY important!  Because I am obsessive, I forget to eat or drink at times when in the throes of inspiration.  I often bring protein bars or other lightweight food.  Also,  If  using acrylic bring a brush wash container and separate bottle of water for that purpose.  Mark it clearly because I have absently picked up paint water and drank it.  That will quickly & rudely un-inspire your painting!  Yuk!

I use oil so I initially made a brush washer to hang my mineral spirits from my pochade box. It was just a plastic jar with a lid and some wire mesh inside up-cycled from a bouillon cube container.  Attach wire or string around the neck to hang it from your box or tripod.  This would work for acrylic brush water too.

I have an array of attachments to my tripod which is probably overkill but I was a girl scout and am always prepared. I attach paper towels, palette knives, brushes, compass/whistle, & water. Remember that lightweight aluminum caribeaner  and 'S' clips are your friend!  I like to clip everything to my tripod.  It is handy, stabilizes my tripod and is off the ground so I don't have to deal with picking up sand, dirt, slitherers, or  multipeds creeping into my equipment bags.  Ugh!

Speaking of bag, most plein air artists use a backpack or camelpack to transport everything to their site.  I think that is quite perfect for those trekking some distances from their vehicle.  I don't really do that very often. I have a small compartment bag that holds my brush washer, brushes, lunch, water, radio, colorwheel, extra paints, paper towels, and whatnots.  The bag is relatively small because, like most women that I know, if you have room in a bag, you will fill it.  This bag has a clip that I use to attach and hang from the center of my tripod for added weight & stability.  I have a large overnight bag with an over shoulder strap that holds the small bag, the pochade box, my canvases,  and tripod.  I try to make the entire bag as lightweight as possible.  Believe me, when trekking more than half a mile from your vehicle, every ounce counts!

To reduce weight, I leave extra paint in the car.  I make a point to set up my palette before I go out to paint.  I generally squirt my paint onto my palette in order of my color wheel - dark to light.  Regardless of how you set it up, just do it the same all the time.  It makes it easier to find and mix your colors quickly especially when trying to work in changing or failing light.

If you are a beginner, use a limited palette.  I like a lightweight palette of 5-7 colors and from that I can mix nearly everything I may need.  Those are Burnt Umber, Ultramarine Blue, Alizarin Crimson, Cadmium Yellow and Zinc White.  I do add a few other colors (like a warm red or ochres) depending on where I am painting and the time of day but mostly everything can be done with a dark brown, a  blue, a red, a yellow and a white - each of your choice.

My final tips for plein air are as follows:  First & foremost is to be prepared to waste a lot of paint.  Just quit worrying about it and USE that paint.  You cannot learn without using paint and making mistakes.  If you are learning then you are NOT wasting paint.  The same rule applies to canvas as well.  You are going to paint a lot of canvas that is wonky, ugly, weird or whatever.  So what!  Who cares?  You should not care.  Some canvases will be able to reused and others, not so much.  But some will be spectacular!
Also, you should try and notice how the light changes every 15 minutes or so when you are outside. Note the shift in shadows.  Note the color and intensity of the shadows.  Do shadows have the hard edge of a cloudless day or the softer diffused look of an overcast sky?
Try to get the sketch of your painting on the canvas within 15 minutes.  Use light paint.  I use the yellow to sketch because it is easily covered and changed as you adjust your perspective.
Finally, take a picture with your phone after you finish your sketch.  You may want to add in some details when you get home.

Just paint.  Then paint more.  The more you do, the better you get.





Saturday, February 27, 2016

Paying My Marketing Dues

One thing I really hate about being a 2-D or 3-D artist as opposed to a performance or musical artist is that a manager is VERY hard to find.  I am an artist that wants to focus on my art.

My muse is being in the wild places, seeing the wild thing, reveling in the beauty of all things natural and absorbing the experience of every one of my senses in the moment in order to translate it into my art. Not everyone can do that, therefore, my time for that is very valuable and my highest priority.

Every seminar or workshop or article related to "getting your work out there" demands that I devote as much as half of my time to marketing my art in various social media, blogging, newsletters, emails, Twitter, Facebook, Instagram,  Google+, Pinterest, LinkedIn, websites,  and on and on ad nauseum.  Gawwwwd!!!
I am quite frustrated with this model.


Most marketing people spend eight hours daily doing marketing while workers work, managers manage, producers produce, etc.  People actually get degrees in marketing and rarely do artists get double degrees in Art and Marketing.  It really is two very distinct career paths.  If I could market my work while I am out on a hike in a forest 5 miles from the next human, then I would be an awesome marketer.  But I am not.

It is ludicrous to assume that an artist must be superb at marketing too. I am doing what I can and trying to think outside the box.  My job is creating art and managing my art business.  I also enjoy writing the Obsessive Artist blog, posting to FacebookTwitter, & Google+, I have an Etsy Shop, and design & maintain my website at vlynnmoore.com.

I can handle this but really I see no added benefit to taking on more social media that locks me in a room behind a computer screen just to get my art seen by hundreds of people that perhaps only 2% (at best) may be moved to a purchase.  I think I need to be in the public eye, face to face with people and talking about my passion in person.  I think eye contact is a better marketing model than a computer screen.  I think that perhaps if I can get other people excited about my work by sharing my passion in person with them, then they will share my art work on their social media.

 I have a good and diverse portfolio that I can use to approach some galleries.  I am trying to build up a body of work that will appeal to two distinct demographics that I know well, which are the waterfront/beach people and  the wilderness/highland folks.  I do analyze the "Who, What, Where, When, & How" for both demographics to decide on the subjects that I paint.  I try to recognize the "What's In It For Me" (WIIFM) factor for my audience. I regularly research and learn new techniques to improve my skill set.  I do my best to create a quality product upon which I am proud to attach my name.  


Saturday, January 16, 2016

Sales...

Wow...I just did my taxes and was expecting a big bill for the entire year of sales tax.  *sigh*  Let's just say it was pitiful.  As an artist, my income was beyond abysmal. What is odd is that I thought I was doing pretty well - all year!  I attribute that to my non-consumerism and somewhat "campy" lifestyle.
By campy, I mean that I do like to go camping.  It is cheap, self sufficient and empowering. I am a member of a ladies camping group called Sisters On The Fly (SOTF) and we meet up all over the country.

 I have met some of the most amazing and beautiful characters! It is truly a joy to participate in the events. I went to the great Smokeys and learned how to make biscuits in a dutch oven. I met real wild wolves in the mountains of New Jersey, along with sisters that made me laugh for the whole visit!.  I learned some incredible local customs and emergency camping and flood skills with my friends in Pennsylvania.  I learned the skills and preparation needed to paint in the wild on Assateague, a barrier island in Maryland.
 
 I have a couple of events already planned for this year.  I hope to go fly fishing in Virginia in a couple months and plan to toddle off to one of my favorite waterfall wonderlands in West Virginia for the Camp Like a Girl event.

I tend to stick to my mid-Atlantic area mainly but I am dreaming of more if I can ever afford a newer vehicle. I really want to go to Maine for an event in September. That brings me back to my point...and now I need to decide which point is more important.  Point one is that my income is abysmal.  Point two is that I barely noticed.

So, with regards to point one; I need to make my art more accessible to my audience.  I guess that means that I need to define my audience a bit more and market my work to those folks.  One of my "sisters" gave me a idea, which I intend to follow.  She suggested that I try a different point of view - which is simply brilliant.  Sallianne, I am on it girlfriend!
Another sister/mentor suggested something that I have been missing - YouTube.  So I think that I will ask friends to take video of me working and start creating videos of my process or working plein air or whatever.  Perhaps I will do something inspirational for someone on video.  I like the idea. Thank you Karen! One never knows what will truly connect with the viewer.

Regarding point two; well, I like my lifestyle.  It minimizes the impact of my own situation and the poverty that is prevalent in my world.  No, I don't wear designer clothes or carry designer bags or dine in fancy restaurants.  But in order to get the photos, the paintings, the artworks that represent my world, I do not need or really desire any of those things.  I like to go camping.  Camping is typically inexpensive, fosters creativity, communication  and is a whole lot of fun.

I do desire and quite possibly need a newer vehicle that I can depend upon to carry me around the country on my little adventures.  My current vehicle is over 10 years old and has over 200k miles.  However, each month my old SUV is free unless I need some maintenance.  I hate to give that up because I am not making enough for a $300 a month payment to some rich banker for a replacement and cannot afford the tires/brakes/upkeep or whatever on top of the payment...So...what to do?  Playing the lottery has odds equivalent to becoming a successful artist in my lifetime so I guess I will keep trying to make beautiful art and improve my sales skills... and play the lottery too.
There;  I just doubled my chances!



Tuesday, January 5, 2016

Winter Wild


When the land goes dormant and the temperature plummets to where no living thing can feel comfort, I still see beauty and wonder in the wild of my cold mountain.  It is the nature of this planet to have four seasons and I love the winter wild.
Potomac River Valley


Life is everywhere in winter.  Even while chipmunks, turtles, snakes and insects all dig in for a long winter snooze and the bears are sleeping, all the babies are growing strong.
Many birds and other mammals are eeking out their existence in the cold and snow.  Squirrels and nuthatches survive on nuts and seeds that they gathered in the fall.

 Wild turkey meander across the winter fields in search of harvest leftovers.  Deer are wandering and nibbling at the green stems of forest or suburban shrubs.

Cardinals begin their mating rituals, surviving on winter riverside berries and bird feeders.  Eagles and hawks soar above in an endless dance of air borne predator and land bound prey.

This morning I woke to temps around 4 F (-15.5 C) and as I was stoking the fire in the wood stove, I found myself thinking about how wonderful it is to have 4 seasons.

I also think of how appreciative I am for all that I have...a good hubby, warm home, wild critter neighbors, and relative good health to name a few.

 I do worry that the wonderful winters will diminish in this warming world and that I may be one of the last generations of humans to experience and appreciate the beauty of 4 seasons.

 I read that the arctic temps are above freezing and equatorial water temps are approaching the highest ever recorded.   I have seen the world get warmer over the course of my lifetime.
My birthday wish is that all the future years will see a restoration of sanity and that future humans will live in harmony with their world without exploiting it.  It is my birthday wish that the value of wild will be higher than the value of a dollar.